No leader can succeed without mastering the art of persuasion.

But there’s hard science in that skill, too, and a large body of.

Webpersuasion works by appealing predictably to deeply rooted human needs.

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The rest of us can learn to secure consensus, cut deals, win concessions—by artfully applying six.

Harnessing the science of persuasion.

Tributes paid to "pioneering and visionary" journalist Marcus Fairs

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