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Webmichael jordan and the chicago bulls offered the world—not just america—a new meaning to the world of sports and superstardom.

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Considerable time, for instance, is spent.

Webfrom basketball prodigy to international phenomenon to seductive commercial ideal, michael jordan is the supreme example of how american corporations have used.

Webin the book, lafeber bestows revolutionary language upon the types of business deals that fueled jordan’s career.

Webhow michael jordan changed the world:

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Webas a result, many countries claimed their own basketball culture long before the nba’s marketing and star appeal transformed the game into a global commercial.

Webfrom basketball prodigy to international phenomenon to seductive commercial ideal, michael jordan is the supreme example of how american corporations have used.

Weba basketball player who lived in chicago, michael jordan, was arguably the most recognized and revered of those americans to billions of people worldwide.

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