Webfamily dining chain ihop has launched a brand refresh titled “let’s put a smile on your plate” that focuses on freshly cooked meals, togetherness and staffers.

They also comment on the color,.

Webthree designers discuss the pros and cons of ihop's new logo, which features a smiley face and a geometric typeface.

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Webtoday, ihop announced a brand refresh with the new campaign, 'let’s put a smile on your plate,' and introduced pereira o’dell as its new creative agency of.

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