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Webfounded in sydney at the turn of the millennium by shona joy thatcher, her eponymous womenswear label is now stocked in boutiques and department stores the world over.

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Webembodying the tropical vibrancy and zestful spirit of the island, a captivating interplay of lively, citrusy tones harmonizes with soothing neutral hues.

Webthese are the words of selling shona joy thatcher, the woman behind the shona joy label that’s (just about) two decades strong.

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Webwe spoke to founder shona joy thatcher about the brand’s journey over the past two decades, how they pivoted to mitigate the impacts of the pandemic, and.

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