Verkkoamc theatres, the nation’s largest movie theater chain, has announced plans to change the way that it prices tickets.

You’ll pay less if you like the front row.

The company on monday.

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Verkkoamc theatres will begin setting their ticket prices according to where patrons choose to sit in the auditorium, under its sightline initiative, the company announced monday.

Verkkoamc theaters, the country’s largest movie theater chain, announced this week that it will begin pricing tickets based on where moviegoers sit.

Verkkoby the end of 2023, the movie theater chain will offer tickets at three different price tiers, with middle seats costing the most.

Verkkoamc theatres announced a new ticket pricing initiative monday that has customers paying based on where their seat is located.

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